<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Mike the SEO guy</title><description>Notes on search, content and the technical work that makes both pay — written from live client data.</description><link>https://www.miketheseoguy.com</link><language>en-gb</language><item><title>What is technical SEO? A guide for people who aren&apos;t developers</title><link>https://www.miketheseoguy.com/blog/what-is-technical-seo</link><guid isPermaLink="true">https://www.miketheseoguy.com/blog/what-is-technical-seo</guid><description>Technical SEO explained without the jargon — what it actually covers, which parts matter most, what you can check yourself, and when you need help.</description><pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate><category>Technical SEO</category><category>technical seo</category><category>core web vitals</category><category>crawling</category><category>indexing</category></item><item><title>How link building actually works (and what to avoid)</title><link>https://www.miketheseoguy.com/blog/how-link-building-works</link><guid isPermaLink="true">https://www.miketheseoguy.com/blog/how-link-building-works</guid><description>Backlinks explained properly: what makes one link worth more than fifty, how Google weighs them, and which tactics still work in 2026.</description><pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate><category>Link building</category><category>link building</category><category>backlinks</category><category>digital pr</category><category>anchor text</category></item><item><title>How to do keyword research that actually earns money</title><link>https://www.miketheseoguy.com/blog/how-to-do-keyword-research</link><guid isPermaLink="true">https://www.miketheseoguy.com/blog/how-to-do-keyword-research</guid><description>Most keyword research stops at search volume. Here is the full process I use — seeds, intent, scoring, clustering — and the terms I deliberately throw away.</description><pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate><category>Keyword research</category><category>keyword research</category><category>content strategy</category><category>search intent</category></item><item><title>How to bulk download every image from a Webflow site</title><link>https://www.miketheseoguy.com/blog/download-webflow-images</link><guid isPermaLink="true">https://www.miketheseoguy.com/blog/download-webflow-images</guid><description>Webflow has no &apos;download all&apos; button for your assets. Here is a Python script that pulls every image from any site with a sitemap, in one go.</description><pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate><category>Tools and scripts</category><category>webflow</category><category>python</category><category>migration</category><category>tools</category></item><item><title>7 SEO mistakes small businesses make, and how to fix each one</title><link>https://www.miketheseoguy.com/blog/seo-mistakes-small-business</link><guid isPermaLink="true">https://www.miketheseoguy.com/blog/seo-mistakes-small-business</guid><description>The same handful of problems come up in nearly every audit I run. Here is what they are, how to check whether you have them, and what to do about it.</description><pubDate>Sun, 15 Feb 2026 00:00:00 GMT</pubDate><category>Getting started</category><category>small business</category><category>seo basics</category><category>technical seo</category><category>content strategy</category></item><item><title>E-E-A-T explained, and what it actually asks you to do</title><link>https://www.miketheseoguy.com/blog/eeat-explained</link><guid isPermaLink="true">https://www.miketheseoguy.com/blog/eeat-explained</guid><description>Experience, Expertise, Authoritativeness and Trust — what Google&apos;s framework really means, why it is not a ranking factor, and the changes that matter.</description><pubDate>Tue, 10 Feb 2026 00:00:00 GMT</pubDate><category>Getting started</category><category>e-e-a-t</category><category>content strategy</category><category>structured data</category><category>ymyl</category></item></channel></rss>