Freelance SEO consultant · Mike Arnold
More customers from search. Planned, written and fixed by me.
I’m Mike. I find what your customers search for, write the pages that answer them and fix what stops Google ranking your site. One post, a full audit, or your whole search programme, for businesses and agencies anywhere that sell in English.
- 4.9 from 711 client reviews
- 30+ countries
- 11+ years
Recent work for businesses in
- Airlines and travel
- Consumer electronics
- SaaS and AI software
- Ecommerce and Shopify
- Professional services
- Healthcare
- Hospitality
- B2B manufacturing
01 What I do
Everything your site needs to be found, from one person
Pick one piece, or hand over the lot. Every service has its own page with the process, prices and what’s included.
Hand it over
Your whole search programme, run every month
Content
Pages that answer what people search
Fix and build
A site Google can crawl, trust and rank
02 Proof
The work, in numbers
Two engagements, two different situations — one of them may resemble yours. Every figure comes straight out of Google Search Console: no estimates, and no impressions dressed up as results.
03 Start here
Whatever state your site is in, one of these probably looks familiar
Sites don’t fail in industry-specific ways. A law firm and a garage can have the identical problem. Pick the one that sounds like yours.
Never really ranked
“The site’s been up for years. Google barely knows it exists.”
Usually nothing is broken — the site has simply drifted. Published without a plan, never revisited, never optimised. Years of small neglect compound until good content earns nothing.
A London surveying practice came to me in exactly this state: 150+ pages of expert material, six clicks a day.
Used to rank, then dropped
“Traffic fell off a cliff and nobody can tell you why.”
Sometimes it’s an algorithm update. More often it’s the site itself: a bloated theme, a botched migration, redirects quietly leaking authority. The diagnosis matters more than the treatment.
The work starts with finding out which of those it actually was — before anyone touches the site.
Traffic, but no enquiries
“The numbers look fine. The phone doesn’t ring.”
Ranking for the wrong things. Visitors arrive with questions you don’t sell the answer to, while the searches that would become customers go to someone else. The fix is strategic, not volume.
A Florida physical therapy clinic was fighting giants for generic terms. We found the underserved corner of their market and took page one of it.
Grew, then stalled
“It worked for a while. Now every month looks the same.”
A plateau usually means the easy demand is captured and the next tier needs deliberate work: new clusters, better pages, technical headroom. The opportunity is often already visible in your own data.
The same surveying practice had a cluster being shown to searchers constantly and collecting almost none of it — pages stranded at positions 16–30.
04 How it works
From first message to results, in four steps
- Step 1
Send a message
Tell me about your site and what you want from it. No call needed unless you’d like one.
You getA reply within a working day
- Step 2
A free first look
I check the site, and your Search Console data if you share it, for what’s holding it back.
You getThe main problems, in plain English
- Step 3
A plan and a fixed price
What I’d do, what’s included and what it costs, in writing. Custom quotes are welcome.
You getA written quote, before any work
- Step 4
The work, then the numbers
Pages written, fixes made, and progress reported from Search Console, not vanity metrics.
You getResults you can check yourself
05 What clients say
711 reviews, averaging 4.9 out of 5
- 704five-star
- 30+countries
- 11+years
★★★★★
“Another excellent experience working with Mike. Communication is always clear and easy, the work is professional and delivered on time, and he consistently pays close attention to the details and requirements of each project. The quality is reliable every time, and he’s very easy to work with.”
★★★★★
“Mike has been great to work with. He’s been helping improve the SEO and overall structure of my website and has been very thorough with the work. He explains everything clearly and sends detailed updates so I always know what’s being done and what the next steps are. I appreciate that he focuses on building a solid long-term strategy rather than quick fixes.”
★★★★★
“I was looking for someone to go through my website and determine why my pages weren’t ranking with Google. Mike did exactly that and was able to pinpoint the issues and come up with a solution. He even fixed the ones he could before we moved onto the next project.”
Read more reviews and results Names removed; the words are the clients’ own.
06 Who you’re hiring
A freelancer, not an agency: when you hire me, I do the work
I’m Mike. You get me on your account: strategy, content and the technical work, under one roof. That matters, because most search problems live in the gaps between those three, and nobody hands your site to a junior.
Clients come to me from the US, the UK, Europe, Australia and further afield. Many are based outside English-speaking countries and hand me the English-facing side of their site. The work is deliberately varied: a UK chartered surveying practice, a US healthcare clinic, a US automotive studio. If you sell across borders, the technical layer that comes with it (hreflang, currency and country targeting) is work I do rather than refer out.
More about me- Based
- Suffolk, UK
- Clients
- Worldwide, in English
- Experience
- 11+ years
- Stack
- WordPress, Shopify, Astro
07 Pricing
Priced in the open
Every service has a starting price on its own page, in pounds with a fixed dollar figure. Need something different? Custom quotes are available. I like to tailor the work to your needs and budget.
08 For agencies
An extra senior pair of hands, under your name
SEO and marketing agencies use me for white-label blog writing, content plans, audits and technical fixes, on demand or per client.
- White-labelMy name never appears, and I don’t contact your clients.
- On demandPosts by the batch or the month, or day rates for technical work.
- Your processYour briefs, templates and style guides; US or UK English per client.
- The same standardThe research and checks my own clients get, on every piece.
- Blog writing for agencies →SEO support for agencies →
09 Free guides and tools
Try it yourself first
Latest guides
- How much does a website cost? Real prices by type of siteWhat a website costs in the UK and US, from £0 builders to £15,500 shops: sourced prices by type of site, running costs, build times and how to judge a quote.
- How to hire an SEO consultant: questions, costs and red flagsAn SEO consultant's guide to hiring one: the questions to ask, what it costs, what access to give, and the red flags that should end the call.
- Website redesign SEO: how to redesign your site without losing trafficA redesign only costs rankings when URLs, content or redirects break. What to do before, during and after launch, plus a checklist and a redirect map tool.
Free SEO tools
- Meta description checkerEvery page’s description: missing, duplicated or likely to be cut short.
- Title tag checkerTitles that are missing, over 70 characters or copied across pages.
- Sitemap checkerFind and validate the XML sitemap, then spot-check the pages it lists.
- SEO ROI calculatorWhat more search traffic could be worth, using growth from real clients.
10 Questions
Hiring a freelance SEO consultant
What does a freelance SEO consultant do?
Finds out why a site is not earning search traffic, fixes it, and keeps it growing: keyword research, technical fixes, content and reporting. As a freelancer, the person you talk to is the person doing the work.
How much does it cost to hire an SEO consultant?
UK freelance retainers usually run £800 to £4,000 a month. Mine are £999 ($1,299) part-time and £1,499 ($1,999) full-time, and the first look is a free audit. See pricing or read what SEO costs in the UK.
Should I hire a freelance SEO consultant or an agency?
An agency gives you a team and an account manager. A freelancer gives you the senior person doing the work, usually for less. For most small and mid-size businesses, one experienced person running the whole programme is the better use of the budget.
Do you work with businesses outside the UK?
Yes. Clients come to me from the US, Europe, Australia and further afield. Many are based in non-English-speaking countries and sell to English-speaking customers, so I handle the English side of the site alongside their own team. Every price has a fixed US dollar figure in brackets, and I can invoice in pounds or dollars.
Is SEO still worth it with AI search?
Yes. Google states there are no extra requirements to appear in AI Overviews beyond normal SEO, and the searches that lead to a purchase still end on a website.
— Next step
Tell me what you’re working on
Send a message with your site and what you want from it. You’ll get a straight answer on what would help, what it would cost, and whether I’m the right fit.
- 01A reply within a working day
- 02A plain-English first read on your site
- 03A fixed price or a custom quote, before any work starts