Service
The plan behind content that actually works
Random blog posts don't build rankings. A proper content strategy does — topic clusters, content audits, editorial calendars, and E-E-A-T improvements all working together.
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What's Included
Everything you get
Content Audit
A full review of your existing content — what's performing, what's dead weight, and what can be improved to start driving results.
Topic Cluster Planning
Building topical authority through strategically connected content. Pillar pages and supporting content that signals expertise to Google.
Editorial Calendar
A prioritised publishing schedule built around keyword opportunities, seasonal trends, and your business goals.
E-E-A-T Improvements
Experience, Expertise, Authoritativeness, Trust — I'll strengthen these signals across your content to boost rankings and credibility.
Competitor Content Analysis
Understanding what your competitors are publishing, what's earning them traffic, and where the gaps are that you can own.
Performance Tracking
Ongoing measurement of content performance — rankings, traffic, engagement, conversions — with regular strategy adjustments.
My Process
How I'll approach it
Audit & Discovery
I audit your existing content and research your market. What's working, what's not, and what your competitors are doing.
Strategy Development
I build a comprehensive content strategy with clear priorities, topic clusters, and a realistic publishing calendar.
Execution Support
Whether I'm writing the content myself or guiding your team, I make sure every piece follows the strategy and hits the mark.
Review & Evolve
Monthly check-ins on what's performing. The strategy evolves based on real data — not guesswork.
Results
Proof it works
A structured blog content strategy built around how-to and product-focused keywords. 3.1 million impressions, 30,000+ clicks, and average position improved from 11.2 to 8.3 in 6 months.
Localised content strategy unlocked new European markets — Germany up 533%, France up 200%, Poland up 343%, Italy up 129%. Brand search clicks grew 50%+ in the same period.
FAQ
Common questions
What's the difference between content strategy and content writing?
Content strategy is the plan — what to write, why, and when. Content writing is the execution. I offer both, together or separately, depending on what you need.
How do you decide what content to create?
It starts with keyword research and competitor analysis, but it's also about understanding your business goals. I look for where search demand meets business value.
We already have a blog but it's not driving traffic. Can you help?
That's one of the most common things I deal with. A content audit usually reveals quick wins — posts that just need optimising, consolidating, or updating to start ranking.
How often should we be publishing?
Quality over quantity, always. For most businesses, 2-4 well-researched, properly optimised posts per month will outperform daily thin content every time.
What is E-E-A-T and why does it matter?
It stands for Experience, Expertise, Authoritativeness, and Trust. It's how Google evaluates content quality, especially for topics that affect people's health, finances, or safety.
Ready?
Let's get your content strategy sorted
Let's talk about your project — no obligation, just an honest conversation about what'll work.
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