The plan behind content that actually works
Content strategy services — topic clusters, content audits, editorial calendars, and E-E-A-T improvements. Build a content plan that actually drives organic traffic.
Everything you get
Content Audit
A full review of your existing content — what's performing, what's dead weight, and what can be improved.
Topic Cluster Planning
Building topical authority through strategically connected content. Pillar pages and supporting articles.
Editorial Calendar
A prioritised publishing schedule built around keyword opportunities, seasonal trends, and your goals.
E-E-A-T Improvements
Strengthening Experience, Expertise, Authoritativeness, and Trust signals across your content.
Competitor Content Analysis
What your competitors publish, what earns them traffic, and where the gaps are that you can own.
Performance Tracking
Ongoing measurement — rankings, traffic, engagement, conversions — with regular strategy adjustments.
"Excellent work. I'm really looking forward to working together again soon. Highly recommended!"
How I'll approach it
Clear stages from start to finish. You'll know exactly what's happening at every step.
Audit & Discovery
I audit your existing content and research your market. What's working, what's not, and what your competitors are doing.
Strategy Development
Comprehensive content strategy with clear priorities, topic clusters, and a realistic publishing calendar.
Execution Support
Whether I'm writing the content myself or guiding your team, every piece follows the strategy.
Review & Evolve
Monthly check-ins on what's performing. The strategy evolves based on real data — not guesswork.
This is for you if...
You're publishing but not rankingYou've been writing blog posts but they're not getting traffic. You need a plan, not just more content.
You want to build long-term organic trafficYou're thinking beyond quick wins. You want a content engine that compounds over months and years.
You're ready to invest in quality over quantityYou'd rather have 4 well-researched posts than 20 thin ones.
You want someone to own the strategyYou don't have time to figure out what to write, when, and why. You need someone to take that off your plate.
Transparent pricing,
no surprises
- Content audit & gap analysis
- Topic cluster mapping
- Editorial calendar (3 months)
- 2 blog posts per month
- Monthly performance report
- E-E-A-T improvements
- Competitor content analysis
- Everything in Starter
- Full competitor content analysis
- E-E-A-T audit & improvements
- 4 blog posts per month
- Topic cluster expansion
- Bi-weekly strategy calls
- Content refresh programme
- Everything in Growth
- Unlimited content pieces
- Multi-market / multilingual
- Dedicated strategy sessions
- Team training & SOPs
- Content workflow setup
- Priority support
| Feature | Starter | Growth | Enterprise |
|---|---|---|---|
| Content Audit | ✓ | ✓ | ✓ |
| Topic Clusters | ✓ | ✓ | ✓ |
| Editorial Calendar | 3 months | 12 months | 12+ months |
| Blog Posts / Month | 2 | 4 | Unlimited |
| E-E-A-T Improvements | — | ✓ | ✓ |
| Competitor Analysis | — | ✓ | ✓ |
| Content Refreshes | — | ✓ | ✓ |
| Strategy Calls | Monthly | Bi-weekly | Weekly |
| Multilingual | — | — | ✓ |
| Team Training | — | — | ✓ |
Not sure what you need?
Book a free 15-minute call and I'll tell you honestly what you need — no sales pitch, just clarity.
Content Strategy in action
Real projects, real results.
Built a complete topic cluster plan from scratch — how-to guides and product-focused keywords, editorial calendar, and full content execution. 3.1 million impressions and 30,000+ clicks in 6 months.
Localised content strategy unlocking German, French, Polish, and Italian markets. Translated and optimised content targeting local search intent.
Common questions
What's the difference between content strategy and content writing?
Content strategy is the plan — what to write, why, and when. Content writing is the execution. I offer both, together or separately, depending on what you need.
How do you decide what content to create?
It starts with keyword research and competitor analysis, but it's also about understanding your business goals. I look for where search demand meets business value.
We already have a blog but it's not driving traffic. Can you help?
That's one of the most common things I deal with. A content audit usually reveals quick wins — posts that just need optimising, consolidating, or updating to start ranking.
How often should we be publishing?
Quality over quantity, always. For most businesses, 2-4 well-researched, properly optimised posts per month will outperform daily thin content every time.
What is E-E-A-T and why does it matter?
It stands for Experience, Expertise, Authoritativeness, and Trust. It's how Google evaluates content quality, especially for topics that affect people's health, finances, or safety.
Let's get your content strategy sorted
Let's talk about your project — no obligation, just an honest conversation about what'll work.
Get in Touch ↗