The guides
Straight answers about SEO
What it costs, why it isn’t working, and how to fix it. Every guide comes out of real work, and every one has a free tool you can use on your own site.
Want this done for you?SEO packages and pricing →SEO audit →SEO content writing →Technical SEO →
Featured · Pricing
How much does SEO cost? Real prices, and what each one buys
What SEO actually costs: monthly retainers, day rates and audits, what each price band buys, and how to tell an expensive quote from a bad one.
Read the guideDiagnosticsTool inside: SEO KPI picker
SEO KPIs: what to measure, and what's just a line going up
Which SEO KPIs to track, how to measure SEO success, what an SEO report should include, and why impressions are the easiest metric to misread.
PricingTool inside: SEO vs PPC cost calculator
SEO vs PPC: which should you pay for first?
SEO vs PPC compared: cost per click, how fast each works, pros and cons, and when to use SEO and PPC together. With a free SEO vs PPC cost calculator.
DiagnosticsTool inside: SEO progress checklist
How long does SEO take to work? What real sites show, month by month
How long does SEO take to work? What happens in months 1 to 12, how long it takes to rank on Google, and Search Console timelines from real client sites.
TechnicalTool inside: Image list builder
How to download every image from a Webflow site (or any website) in one go
Download every image from a Webflow site, or any site with a sitemap, in one go: a free Python script, and when the Asset Exporter app is enough.
ContentTool inside: E-E-A-T self-check
E-E-A-T (EEAT) explained, and what it actually asks you to do
What E-E-A-T (EEAT) means, why Google says it isn’t a ranking factor, and the changes that actually show experience, expertise and trust.
ContentTool inside: Is this link worth getting?
How to get backlinks: what makes a link count, and how to earn the ones that do
How to get backlinks that move rankings: what makes a link count, the tactics that still work, and the link schemes Google penalises.
PricingTool inside: Website cost estimator
How much does a website cost? Real prices by type of site
What a website costs in the UK and US, from £0 builders to £15,500 shops: sourced prices by type of site, running costs, build times and how to judge a quote.
PricingTool inside: SEO cost estimator
How much does SEO cost? Real prices, and what each one buys
What SEO actually costs: monthly retainers, day rates and audits, what each price band buys, and how to tell an expensive quote from a bad one.
ContentTool inside: Striking-distance finder
Keyword research, step by step: find the searches that pay
How to do keyword research step by step: mine Search Console, expand seeds, read intent, score winnability and cluster terms into pages.
HiringTool inside: Before you sign checklist
How to hire an SEO consultant: questions, costs and red flags
An SEO consultant's guide to hiring one: the questions to ask, what it costs, what access to give, and the red flags that should end the call.
PricingTool inside: SEO break-even calculator
Is SEO worth it? How to tell before you spend anything
Is SEO worth it for your business? A break-even calculator, when SEO pays off, when it's a waste of money, and whether SEO is still worth it with AI.
DiagnosticsTool inside: Low-CTR page finder
Organic CTR: why your site gets impressions but no clicks
Low organic CTR in Search Console? Why pages get high impressions but low clicks, what a good CTR is, and how to improve CTR, page by page.
DiagnosticsTool inside: Do I need an audit?
What does an SEO audit cost, and when is it the wrong thing to buy?
What an SEO audit costs in the UK, what should be in one, how often you need one, and the three times an audit is a waste of money.
DiagnosticsTool inside: Four addresses and your title
The 7 SEO mistakes I see on small business sites, and how to fix each
The SEO mistakes I find in nearly every small business audit, how to check whether your site has them, and the free fix for each one.
DiagnosticsTool inside: Query sorter
Website traffic but no enquiries? It’s usually the searches, not the site
Visitor numbers look fine and the phone doesn’t ring. The five-minute Search Console test that shows whether it’s your traffic or your page, and the fix.
DiagnosticsTool inside: Is my site on Google?
Why isn’t my website showing up on Google? Five checks, in order
Not on Google at all, or just not ranking? Five checks in the order that rules out each cause before you spend a penny, from site: to Search Console.
TechnicalTool inside: Redirect map checker
Website redesign SEO: how to redesign your site without losing traffic
A redesign only costs rankings when URLs, content or redirects break. What to do before, during and after launch, plus a checklist and a redirect map tool.
TechnicalTool inside: Core Web Vitals reader
Technical SEO explained in plain English
Technical SEO without the jargon: crawling, indexing, speed and structure, which parts matter most, what you can check yourself, and when to get help.
— Next step
Start with a free SEO audit
Send me your site and you’ll get a short, honest read on what’s wrong. If you want the detail after that, the full audit is a paid piece of work, or part of a monthly plan.
- 01The main things holding your site back, in plain English
- 02Which of them are worth fixing first
- 03Whether a full audit or a monthly plan makes sense, or neither