Mike the SEO guy

— Writing

What I’ve worked out, written down

Every post here comes out of work I have actually done. Where there is a number, it traces to a Search Console export or a real invoice — and where I got something wrong, that is in here too.

Technical SEO

What is technical SEO? A guide for people who aren't developersGuideTechnical SEO explained without the jargon — what it actually covers, which parts matter most, what you can check yourself, and when you need help.1 Apr 2026

Link building

How link building actually works (and what to avoid)GuideBacklinks explained properly: what makes one link worth more than fifty, how Google weighs them, and which tactics still work in 2026.16 Mar 2026

Keyword research

How to do keyword research that actually earns moneyGuideMost keyword research stops at search volume. Here is the full process I use — seeds, intent, scoring, clustering — and the terms I deliberately throw away.16 Mar 2026

Tools and scripts

How to bulk download every image from a Webflow siteGuideWebflow has no 'download all' button for your assets. Here is a Python script that pulls every image from any site with a sitemap, in one go.10 Mar 2026

Getting started