— About

I’m Mike. I find out why nobody’s clicking, then fix it.

Not a growth hacker or a thought leader. A freelance SEO consultant and web developer in Suffolk, doing this for 11 years. I take over websites or build new ones, get them more traffic and more customers from Google, and keep them in good shape month after month.

Send me a message See the results

Find me on LinkedIn, Fiverr (711 reviews, 4.9 average) and Google.

How I ended up doing this

I started as a copywriter 11 years ago, because I liked writing and somebody was willing to pay for it. What got me was the gap between the pieces that got read and the ones that didn’t. It was rarely the writing. It was whether anyone could find the thing in the first place.

That turned out to be an SEO question, and I’ve been answering versions of it ever since. Along the way I’ve worked with brands like Virgin Australia, UGREEN and Anker, and with plenty of businesses small enough that I was the entire marketing department.

These days most of my work is looking after small business websites month to month. Some I take over as they are, usually dated, slow or not showing up on Google, and fix before building and improving pages every month. Others I build from scratch, host and keep maintained, so they don’t go stale the year after launch.

The job is mostly the same three problems: the site can’t be found, the right pages don’t exist yet, or the pages exist and nobody wants to read them. Search Console usually says which one it is. Most sites never look.

I’ve never worked at an agency. Some of them are good. I’ve just built a career on the idea that the person you talk to should be the person doing the work, and clients keep saying that’s why they stayed.

01 Who I work with

The businesses I’m best for

Small and mid-size businesses with a website that isn’t working

It’s dated, it doesn’t show up for what you sell, or the blog is full of posts nobody reads. I take it over, fix it, then build on it every month. How website management works.

Businesses that need a new site and someone to look after it

A small, fast site planned from keyword research, then hosted and kept up to date, so it’s still earning its keep in year two. What a new build includes.

Businesses selling into English-speaking markets

Clients based outside the English-speaking world often bring me in for the English-facing side of their site: the pages, the content and the technical set-up for each country.

Agencies that need senior SEO help

Technical fixes, content plans, audits and migrations, white-label if needed, on day rates or a monthly plan per client.

02 In clients’ words

What working with me is like

“Mike has been great to work with. He’s been helping improve the SEO and overall structure of my website and has been very thorough with the work. He explains everything clearly and sends detailed updates so I always know what’s being done and what the next steps are. I appreciate that he focuses on building a solid long-term strategy rather than quick fixes.”

SEO project · United States

“Working with Mike has been fantastic. I have a limited understanding of SEO, but don’t have the time to learn more about it or try and work it into our website. Communication since starting work with Mike has been great. Our SEO score has really improved.”

On-page SEO · United Kingdom

“I was looking for someone to go through my website and determine why my pages weren’t ranking with Google. Mike did exactly that and was able to pinpoint the issues and come up with a solution. He even fixed the ones he could before we moved onto the next project.”

Small business, technical SEO · United States

From 711 reviews on Fiverr, averaging 4.9 out of 5. Names removed. More results and reviews.

03 How I work

Four things I won’t budge on

No promises I can’t keep

Nobody can promise page one by Friday, and anyone who does is guessing. What I can promise is honest work and reporting clear enough that you could fire me on the strength of it. Every figure I show you comes from a Search Console export you can open yourself.

Plain English

You’ll always know what I’m doing, why, and what it means for the business. If I can’t explain a decision in a sentence, I haven’t thought it through yet.

Month to month

No contracts locking you in. The work should keep you, not a piece of paper. If the numbers stop justifying the invoice, they’ll say so before I do.

One person, start to finish

I do the research, the writing, the code and the reporting, so the plan and the work join up and nothing gets lost between people.

And a few things I won’t do

Promise page one by Friday
Send a 90-page report and disappear
Lead a report with impressions because the line goes up
Sell you a monthly plan when a one-off fix would do
Write about gambling, vaping or booze

04 What that produces

Numbers I’m happy to put my name to

3.6×search traffic in six months

24%of all clicks from pages added in that time

91%of it from people who had never heard of them

One engagement, measured in Google Search Console, brand and Google Business Profile traffic excluded. It’s a single client rather than an average, on purpose: an “average client result” is a number nobody can check.See the case studies

05 Tools

What I actually work in

Nothing exotic. The research and reporting stack is the standard one, and the build side is wherever your site already lives. I’ve also built a few free tools for the checks I got tired of doing by hand.

Google Search Console
Google Analytics
Ahrefs
SEMrush
Screaming Frog
PageSpeed Insights
WordPress
Elementor
Shopify
Astro
Webflow
Vercel

06 Questions

The ones people actually ask

What’s your background?

I started as a copywriter 11 years ago, because I liked writing and somebody was willing to pay for it. I got curious about why some pages got read and others didn’t, which turned out to be an SEO question, and I’ve been answering it ever since. I’ve been freelance the whole time.

Who have you worked with?

Brands including Virgin Australia, UGREEN, Anker and MentorCruise, plus plenty of smaller businesses who just needed the work done properly. The case studies on this site are the smaller ones, because that’s where the search data is clean enough to show you.

Where are you based, and does it matter?

Suffolk, in the UK, and it mostly doesn’t matter. Clients come to me from all over, often businesses based outside the English-speaking world who want someone to look after the English-facing side of their site. If you sell across borders there’s a real technical layer to it (hreflang, country targeting, one canonical version of every page), and that’s work I do rather than refer out. If you’re in Suffolk and want to meet in person, that works too.

What if SEO isn’t the right answer for me?

Then I’ll say so. Sometimes the honest answer is paid ads, a better website, or fixing what happens after someone lands. I’d rather tell you that than take a monthly fee for work that won’t pay for itself.

Why is there no team?

Because what you’re paying for is judgement, and judgement doesn’t delegate well. A bigger operation would mean someone less experienced doing your research while I sold the next project. I’d rather work with fewer clients and do it properly.

Send me your site

Tell me what’s going on and I’ll tell you plainly what I’d look at first. If the answer is “honestly, not much”, you’ll get that too.

Send me a message