SEO in Suffolk — without the waffle.
I'm Mike, a freelance SEO specialist based in Mid Suffolk. I help small businesses and growing brands get found on Google — with clear strategy, honest reporting, and none of the agency runaround.
It's not just an audit. It's the whole website.
Most SEO starts with a quick fix and ends with a monthly report you can't make sense of. I do things differently — here's the full journey from first conversation to compounding growth.
Audit & technical clean-up
Everything starts with understanding where you are. I run a full technical audit — crawl errors, broken links, slow pages, mobile issues, indexing problems, redirect chains, missing meta data. The stuff that quietly kills your rankings without you realising.
Then I fix it. Not a report that tells you what's wrong — actual fixes, implemented. This is the foundation everything else is built on.
Keyword & competitor research
I dig into what your customers are actually searching for — not what you think they're searching for. I pull keyword data, analyse search volumes, map intent, and look at what your competitors are ranking for that you're not.
This gives us a clear picture: which terms are worth going after, which are too competitive right now, and where the quick wins are.
On-page optimisation
Once we know what people are searching for, I optimise your existing pages to match. That means reworking titles, headings, meta descriptions, internal links, image alt text, and the content itself — so every page is clearly structured around the keywords that matter.
This isn't keyword stuffing. It's making sure your pages speak the same language as your customers.
Content clean-up & blog strategy
If you've got a blog that's been neglected — thin posts, no keyword targeting, no structure — I'll clean it up. That means pruning or merging weak content, updating old posts with fresh information, and making sure every piece of content on your site is pulling its weight.
Then we plan new content: blog posts, guides, landing pages — each one targeting a specific keyword with real search volume, written to genuinely help your audience.
E-E-A-T & trust signals
Google wants to know who's behind your content and whether they should trust it. I set up proper author profiles, about pages, credentials, and structured data so your site demonstrates real Experience, Expertise, Authoritativeness, and Trust.
This includes author schema, proper bylines, linking to external profiles, and making sure your business details are consistent everywhere — Google Business Profile, directories, social profiles, your own site.
New pages & content creation
As your site builds authority, we expand. New service pages targeting commercial keywords. Location pages if you serve multiple areas. Blog content that positions you as the go-to in your space. Each page is planned around a keyword cluster, properly structured, and internally linked to strengthen the whole site.
This is where SEO starts to compound — every new page you publish makes the rest of your site stronger.
Local SEO
If you serve customers in Suffolk, local SEO is how you win the map pack and show up when people search "near me." I optimise your Google Business Profile, sort your local citations and directory listings, help you build a review strategy, and make sure your NAP data is consistent everywhere.
For a lot of local businesses, this is where the biggest wins come from — and it's often the most neglected.
Link building
Backlinks are still one of the strongest ranking signals. I build links through genuine outreach, guest content, digital PR, and creating content that people naturally want to link to. No shady link farms, no PBNs, no buying links from spam directories.
This is the slowest part of SEO, but it's what separates sites that rank from sites that don't. Quality over quantity, always.
Reporting & ongoing growth
Every month you get a clear report: what I did, what moved, what's next. No vanity metrics, no jargon, no 40-page PDFs that say nothing. Just the numbers that matter and an honest assessment of progress.
SEO is an ongoing process. Rankings shift, competitors adapt, Google updates its algorithm. I stay on top of it so you don't have to — adjusting strategy, refreshing content, and finding new opportunities as they appear.
Audits start at £450. Monthly retainers from £450 – £1,100/mo depending on scope. No hidden fees. No surprise invoices.
Why hire a freelancer instead of an agency?
There are some brilliant SEO agencies in Suffolk. There are also plenty that will lock you into a 12-month contract, assign your account to a junior, and send you a report you can't make sense of.
You work directly with me.
Not a project manager. Not an account executive. Me. I do the strategy, I do the work, and I'm the one you speak to when you have questions. No game of telephone.
No long contracts.
Rolling monthly retainers. If it's not working for you, you can stop. I should have to earn your business every month, not rely on a contract to keep you around.
Lower overheads, better value.
No fancy office or team of account managers to pay. Your budget goes on actual SEO work, not subsidising overhead costs that have nothing to do with your rankings.
I'm selective about who I work with.
I work with a small number of clients at a time so each one gets proper attention. If I don't think I can help you, I'll tell you — and point you in the right direction.
What kind of results can you expect?
SEO isn't magic, and anyone who promises you page one in 30 days is lying. But with the right strategy and consistent effort, the results compound.
For a UK therapy service in under six months — through technical fixes, E-E-A-T improvements, and targeted content.
For a GPS tracking brand — multilingual SEO fixes, product page optimisation, and FAQ schema improving click-through rates.
Full website builds with SEO baked in from the architecture up — not as an afterthought, but as part of the foundation from day one.
Brands I've worked with
SEO for businesses across Suffolk.
I'm based in Mid Suffolk, and I work with businesses across the county. I also work with clients across the UK and internationally, but there's something to be said for understanding the local market.
Suffolk has a thriving small business community — trades, professional services, hospitality, creative industries, retail. Many of these businesses are competing with national chains and directory sites for the same search terms. Local SEO levels that playing field.
If you're a Suffolk business and you're not showing up when people search for what you do, that's not bad luck — it's fixable. And it doesn't require an enormous budget to start seeing progress.
Common questions.
Most businesses start seeing measurable improvements within 3–6 months. Some technical fixes show results faster; content and link building tend to compound over a longer period. I'll set realistic expectations from day one.
My standard audit is £450, and monthly retainers range from approximately £450–£1,100 depending on the scope of work. I'll always be upfront about pricing — there are no hidden fees or surprise invoices.
No. I work on rolling monthly agreements. You can scale up, scale down, or pause whenever you need to. I'd rather keep clients because the work is good, not because they're locked in.
I hear this a lot. The difference is transparency — you'll always know what I'm doing, why I'm doing it, and what the results look like. I don't do black-hat tactics, I don't promise things I can't deliver, and I don't hide behind jargon.
No. I work with clients across the UK and internationally. But I have a particular focus on Suffolk because it's where I'm based and I understand the local market well.
I'll tell you. Not every business needs SEO — sometimes paid ads, social media, or even just a better website is the right first step. I'd rather give you honest advice than take your money for something that won't deliver.
Let's have a conversation.
If you're a Suffolk business looking to get more from your website, I'd love to hear from you. No pitch deck, no pressure — just an honest chat about where you are and what might help.
Get in Touch