01 Pricing
Three ways to work together, scoped so you know exactly what you are buying
Start with a fixed-price fix, or take on a monthly plan — there is no lock-in either way, and every option includes the reporting that shows whether it is working. If it stops being worth it, the numbers will say so before I do.
Technical
Find what is holding the site back, then fix it.
£599one-off
A fixed-price fix, not a retainer. Ongoing monitoring comes with the monthly plans.
Right ifSites that dropped, migrated badly, load slowly, or have never had anyone look under the bonnet.
- Full technical audit — crawl, index coverage, redirects, structured data
- Core Web Vitals and page-speed measured on real pages, not just the homepage
- A prioritised fix list, and I implement the fixes myself
- Migration and redirect support if you are replatforming
- A follow-up check once the fixes have been recrawled, so you know they took
- The audit file itself — yours to keep, whether or not we work together again
Part-time
Steady progress, one area of the site at a time.
£1,999/month
Right ifBusinesses that want consistent movement without committing to a full programme.
- Everything in the technical fix, then kept an eye on monthly
- Keyword research and a content map for the area being worked on
- Two to four pages a month — researched, written, designed and published
- Existing pages rewritten and re-optimised where that beats writing new ones
- Internal linking wired properly, so pages support each other
- Monthly reporting against the plan, with the spreadsheets shared
Full growth management
The whole site, run as a programme.
£3,999/month
Right ifBusinesses with a lot of services or a big catalogue, who want the entire search channel handled.
- Everything in Part-time
- A complete content map of everything you sell and every page you own
- Keyword research across every area, not just the one in progress
- A twelve-month roadmap, sequenced area by area
- Six to ten pages a month, at a consistent standard
- Custom page components hand-coded into WordPress, Elementor or Shopify
- Technical work absorbed as needed — no separate scope, no separate invoice
- Monthly call and a quarterly strategy review
02 Side by side
What is in each one
| Technical | Part-time | Full growth | |
|---|---|---|---|
| £599 one-off | £1,999 /mo | £3,999 /mo | |
| Technical audit and fixes | |||
| Core Web Vitals and speed | |||
| Migration and redirect support | |||
| Ongoing monitoring and reporting | One follow-up | Monthly | Monthly |
| Keyword research | – | One area at a time | Every area |
| Content map of your site | – | Partial | Complete |
| Pages written and published | – | 2–4 a month | 6–10 a month |
| Existing pages rewritten | – | ||
| Custom page components coded | – | On request | |
| Twelve-month roadmap | – | – | |
| Quarterly strategy review | – | – |
03 Ad-hoc
Or just borrow me for a day
Not everything needs a retainer. If you have an in-house team that needs cover, a specific job that needs doing, or you just want a second opinion from someone who will tell you the truth, book time instead.
Retainers work out cheaper per day of work — the day rate exists for when a retainer would be the wrong shape.
04 The details
The questions everybody asks
Is there a contract?
No lock-in. The technical fix is a fixed price paid once. The monthly plans run month to month and you can stop with thirty days’ notice — the reporting is built to justify the invoice or tell you to stop.
Can I start with the technical fix and move to a plan later?
That is the most common route. Fix what is broken first, see what the site does once it is not fighting itself, then decide whether an ongoing plan is worth it. Nothing about the fix assumes you will continue.
Why is the technical fix cheaper than a day of your time?
Because it is productised. I have run this same audit enough times that it is fast, and the fixes are mostly things I have fixed before. It is also how most people start working with me, so it is deliberately an easy yes rather than a big decision.
What if I need more than the plan covers?
Extra work is charged at the day rate, agreed before it starts. Nothing appears on an invoice you have not already said yes to.
Do you work with US clients?
Yes — roughly half my work is US-based. Prices are quoted in pounds and invoiced in pounds or dollars, whichever is easier for you.
What about a full site rebuild?
Rebuilds are quoted per project rather than by plan, because they vary enormously. A rebuild usually runs alongside a retainer rather than replacing it.
How long before anything happens?
Technical fixes can move rankings within weeks. Content compounds more slowly — expect the curve to bend somewhere between month three and month six, which is what the results on this site show.
Who actually does the work?
Me. Nothing is subcontracted, and nothing is handed to a junior. That is the main reason the plans are scoped the way they are.
Not sure which one you need? Neither am I, yet.
Send me your site and I’ll tell you which plan actually fits — including if that answer is “none of them, here are two things to fix yourself”.