01 Technical SEO
It’s almost never a mystery. Traffic falls for a short list of reasons, and every one of them can be checked. I find which one it is, tell you plainly, then fix it. I write the code myself, so the diagnosis and the repair are one job.
— Diagnosis
Six causes account for most drops. Open the one that sounds like yours: each says what I check and what fixing it involves, so you can judge whether you need me at all.
“Traffic fell within days of a redesign, replatform or URL change.”
I map every old URL against the new one and find the ones that 404, chain through three redirects, or quietly land on the homepage. Then I check whether Google has actually recrawled them.
A clean, one-hop redirect map. It’s unglamorous work and it’s very often the entire problem.
On one rebuild I found the old homepage still live and accumulating clicks six months after launch, competing with the page that replaced it.
“You publish, and nothing happens. Search Console shows pages “discovered” but not indexed.”
Index coverage by page type, canonical tags, robots directives, sitemap accuracy, and whether the pages are reachable by crawling rather than only by sitemap.
Usually internal linking and canonical conflicts rather than anything exotic. Pages nobody links to look unimportant, because they are.
“It feels fine on your laptop. Core Web Vitals say otherwise on a phone.”
Real measurement on real templates, not just the homepage, covering LCP, CLS and INP, plus total page weight and request count, which are usually more revealing than a score out of 100.
Depends what’s causing it: a bloated theme, unbounded plugins, uncompressed images, render-blocking scripts. Sometimes a rebuild is genuinely the cheaper answer.
One site went from WordPress to a hand-coded Astro build for exactly this reason.
“Several pages rank for the same term, all of them badly, none of them winning.”
I cluster every page against the terms it ranks for and find the overlaps: the near-duplicate posts written years apart that are now splitting the same signal.
Merge the useful parts into one strong page and redirect the rest. Losing pages usually gains traffic.
I found eight near-duplicate pages on one site, all stranded between positions 28 and 80 for the same cluster.
“A page ranks on page two for something valuable, and it’s 200 words long.”
Impressions and average position per page, set against word count and internal links. High demand landing on a thin page is the most common quick win there is.
Rebuild the page around what the searcher actually needs, and link to it properly from elsewhere on the site.
“The drop lines up with a dated Google update and hit a whole section at once.”
Compare the drop date against confirmed update windows, then look at which page types lost and which held. The pattern usually names the cause.
Honest answer: sometimes there’s no quick fix, and the work is rebuilding quality on the affected pages. I’ll tell you if that is where you are rather than sell you a sprint.
02 Who it’s for
Clicks fell and nobody can say why. You need the cause found and fixed, not a 90-page report of every warning a tool can produce.
Audit with fixesA redesign, a new platform or a URL change coming up. Redirects and checks planned before launch are cheaper than recovering afterwards.
Audit with fixesYou’ve found the problem and need someone who can fix it in the code, or a second opinion before you tell a client. White-label if needed.
On demandProbably not the right fit if
03 Ways to work together
Most technical work starts with the audit. The difference is who does the fixing.
Best for Teams with a developer ready to do the work
The full technical audit, ending in a prioritised fix list with exactly how to fix each item.
Most common
Best for Getting the problem solved, start to finish
The same audit, then I implement the fixes on your platform and check them once Google has recrawled.
Best for Agencies, in-house teams, and sites that change often
Book days for specific jobs, white-label for agencies, or have technical health watched every month on a retainer.
Need something different? Custom quotes are available. I like to tailor the work to your needs and budget, so send me a message with what you have in mind.
Free tool · Indexing check
Put in your home page. This reads up to 50 pages and flags noindex rules, error pages, redirects and canonicals pointing elsewhere: the usual reasons pages go missing.
Pages come from your sitemap, or by following links from the home page if there isn’t one. Results aren’t stored anywhere. Pages built entirely with JavaScript may show as empty, because this reads the HTML your server sends.
Starting…
No issues on the pages checked. Switch to “All pages” to see everything.
Want it fixed, not just found? The free audit covers the whole site, including what these checks can’t see: rankings, Search Console data and what to fix first.
Get a free SEO audit04 What’s included
The audit is the start, not the deliverable. A list of problems you can’t act on is worth very little, so the fixes are made, not emailed to you.
05 How it works
Search Console first: what dropped, when, and on which pages. Then a full crawl of the site.
You get The cause, narrowed down
Match the pattern to its cause: a migration, indexing, speed, duplicates, thin pages or an algorithm update.
You get A plain-English diagnosis
Every issue ranked by what it’s costing you and how hard it is to fix. Warnings that don’t matter are left off.
You get The fix list
Made directly on WordPress, Elementor, Shopify or a custom build, not handed to a developer.
You get The fixes, live
Once Google has recrawled, confirm the fixes took and the pages are indexed and recovering.
You get A follow-up report
Where pages get stuck
A page has to clear every stage before it can rank, so the job is finding the one it fails
06 Proof
After a rebuild
After its slow theme was replaced, an Arizona studio's four latest full months were its four best on record
BeforeDuring / after
★★★★★
“Mike has been great to work with. He’s been helping improve the SEO and overall structure of my website and has been very thorough with the work. He explains everything clearly and sends detailed updates so I always know what’s being done and what the next steps are. I appreciate that he focuses on building a solid long-term strategy rather than quick fixes.”
★★★★★
“Great insights, detailed response to our brief and gave thorough recommendations on areas that needed improving. Was really impressed with the delivery. Was great working with Mike, he was responsive, quick and exceeded our expectations.”
★★★★★
“I was looking for someone to go through my website and determine why my pages weren’t ranking with Google. Mike did exactly that and was able to pinpoint the issues and come up with a solution. He even fixed the ones he could before we moved onto the next project.”
From 711 client reviews, averaging 4.9 out of 5. Names removed. More reviews and results.
07 Questions
Everything that decides whether Google can find, render, understand and index your pages: crawling, indexing, redirects, speed, structured data and site structure. The full guide explains it without the jargon.
A crawl and a Search Console review to find what’s wrong, a prioritised fix list, the fixes made on your platform, and a check once Google has recrawled. On a retainer, technical health is then watched every month.
The full audit with fixes done is £899 ($1,199), or £599 ($799) for the report and how to fix each item. Ongoing technical work is included in retainers from £999 ($1,299) a month.
The audit finds and prioritises the problems. Technical SEO is fixing them and keeping them fixed. The audit page covers the options.
Yes. The free noindex checker, robots.txt checker and sitemap checker catch the most common indexing problems in a minute.
Yes. AI Overviews draw on pages Google can crawl and index, and Google says there are no extra requirements to appear in them beyond normal SEO. A page that isn’t indexed can’t be cited.
It can explain a problem or draft a redirect rule. It can’t crawl your site, read your Search Console, or check that a fix worked once Google has recrawled, which is most of the job.
Yes, often. Many clients are based elsewhere in Europe or further afield and sell to English-speaking customers. I handle the English-facing side of the site (the research, the content and the technical set-up for those markets) alongside your own team. Prices have a pound and a fixed dollar figure, and I can invoice in either.
— Next step
Send the site and roughly when traffic dropped, or what’s about to change. You’ll get my first read on the likely cause.