01 Content optimisation
Old posts that have slipped, pages stuck on page two, articles competing with each other. I use your own Search Console data to find the ones worth fixing, then rewrite and re-optimise them. Usually the quickest SEO win a content site has.
02 The problem
Publishing more won’t fix these. Improving what’s there usually will.
Clicks falling month on month on pages that once did well. Usually the facts have aged, or a competitor has answered the question better.
Plenty of impressions at positions 8 to 20 and hardly any clicks. Often a better answer, better headings or a few internal links is all that’s missing.
Two or three articles on the same question, splitting the clicks. Merging them into one strong page often beats all of them.
Every page gets a decision
Each page ends up with one of four outcomes, decided by its own data
03 Who it’s for
You’ve published for years and growth has stalled. There’s more to gain from your best 20 posts than from 20 new ones.
Content audit and rewriteA client’s content needs a clean-up before new work can land. I do the audit and the rewrites white-label, in your templates.
A few pagesCollection and product copy written years ago, or copied from the supplier. Rewritten to answer what shoppers search.
A few pagesProbably not the right fit if
04 Ways to work together
Best for You know which posts need help
Send me the URLs. I check each one against its Search Console data and what ranks now, then rewrite or refresh it.
Most useful
Best for Blogs with dozens or hundreds of posts
Every post reviewed against its data and given a decision: keep, rewrite, merge, redirect or remove. Then the rewrites, highest value first.
Best for Keeping a large library in shape
A monthly check for posts that are slipping, and rewrites before they lose their rankings. Part of the managed SEO retainer.
Need something different? Custom quotes are available. I like to tailor the work to your needs and budget, so send me a message with what you have in mind.
05 What’s included
A rewrite isn’t a new date and a few extra paragraphs. Each page gets the same checks as a new post.
06 How it works
Most of the value is in picking the right pages. That comes from your Search Console data, not from guesswork.
Sixteen months of Search Console data, page by page: clicks, impressions, positions, and which searches each page appears for.
You get The full picture
Keep, refresh, rewrite, merge, redirect or remove. Pages close to page one and pages that have slipped go first.
You get A decision for every page
The research and checks of a new post, applied to the old one, keeping what already works.
You get Rewritten pages
Updated live, redirects added where pages merge, and the changed pages submitted to Google.
You get Live updates
Compare each page’s clicks and positions a few weeks later, and adjust the ones that haven’t moved.
You get A before-and-after report
Free tool · Rewrite finder
In Search Console, open Performance, set the dates to the last 3 months (tick Compare with the previous period to spot slipping pages), then Export → Download CSV and choose Pages.csv. Your data stays in your browser.
| Page | Clicks | Impr. | Pos. | Decision |
|---|
A starting point, not a verdict: check each page against what ranks above it before rewriting. Positions are Search Console averages across every search a page appears for.
07 Proof
★★★★★
“Great insights, detailed response to our brief and gave thorough recommendations on areas that needed improving. Was really impressed with the delivery. Was great working with Mike, he was responsive, quick and exceeded our expectations.”
★★★★★
“We really enjoy working with Mike. He helps us with blogs and rewriting collection and product pages. I’m sure we’ll work through the whole website eventually. He has a friendly and approachable tone that works well for our audience and gets into the technical for the blogs that helps our customers. Highly recommend Mike!”
★★★★★
“I’m a small business owner with a blog on my site that unfortunately contained a lot of outdated and inferior content. I got in touch with Mike and he gave me some great advice initially and made some critical suggestions. From there, he’s been doing some incredible rewrites of my old blogs. They’re far more readable and engaging.”
From 711 client reviews, averaging 4.9 out of 5. Names removed. More reviews and results.
08 Questions
Improving pages you already have so they rank and convert better: updating facts, reworking the structure around what people search, fixing titles and descriptions, and adding internal links.
If the old post already ranks for the search, or has links pointing at it, update it and keep the URL. Write a new post when nothing you have matches the search.
Not on its own. Google’s own guidance lists changing dates to seem fresh, without real changes, as a warning sign. Update the content, then update the date.
Full rewrites are priced like new posts, from £75 ($99). Lighter refreshes are quoted per page. A full content audit starts from £599 ($799).
Rewritten pages are usually re-crawled within days to weeks. Give each one a few weeks before judging it, and compare it with the same period before.
Yes. The free striking-distance finder lists the searches you rank just off page one for, and the title tag checker finds weak titles.
Yes, often. Many clients are based elsewhere in Europe or further afield and sell to English-speaking customers. I handle the English-facing side of the site (the research, the content and the technical set-up for those markets) alongside your own team. Prices have a pound and a fixed dollar figure, and I can invoice in either.
— Next step
Give me read-only access to Search Console and I’ll come back with the pages I’d rewrite first, and why.