Starter
£499($649) a month
Up to 4 posts a month, or the equivalent
The basics put right, then steady upkeep.
Hand it overMost businesses already have a website. It’s dated, it doesn’t show up on Google, or the blog is full of AI posts nobody reads. Hand it over: I fix it in month one, then build and improve pages every month, so it brings in more traffic and more enquiries. No setup fee, no minimum term.
01 The problem
People do touch the website. It just never gets the steady work that makes it rank.
It was fine five years ago. Now it’s slow on a phone, the services have changed, and nobody is sure who can edit it.
Missing titles, thin service pages, no pages for the places you work in. Google has nothing to match to a search.
Dozens of generic posts published in a batch, none of them answering a question a customer asked.
02 Who it’s for
A single fix wins one page. Website management is for when there are twenty pages worth building and a sensible order to build them in.
Starter planEcommerce, anything seasonal, anything with competitors who publish regularly. Standing still is losing ground.
The usualThe site is holding the work back, but nobody wants a big rebuild bill. Weak sections get rebuilt one at a time, inside the monthly fee.
New buildProbably not the right fit if
03 The monthly plan
One monthly fee for the website and the SEO. No setup fee and no minimum term. The plan covers the audit, the fixes and the pages, in the order your roadmap sets.
£499($649) a month
Up to 4 posts a month, or the equivalent
The basics put right, then steady upkeep.
Hand it overMost common
£799($1,049) a month
Up to 6 posts a month, or the equivalent
The same work at a faster pace.
Hand it over£1,199($1,549) a month
12+ posts a month, or the equivalent
The same work, as fast as it goes.
Hand it overWhat a month is made of
An example month
1 new page, 2 blog posts, 1 round of fixes
1 new page, 1 rewrite, 3 blog posts, 1 round of fixes
2 new pages, 2 rewrites, 6 blog posts, 2 rounds of fixes
Examples only, with one square for each post-sized piece of work. Your roadmap sets the mix each month, and you see it before the month starts.
Not counted: small fixes I spot along the way. If something takes a few minutes, it just gets done.
04 Other options
Not every site needs growing. Website care is the technical maintenance on its own: updates, backups, uptime and security monitoring, for £99 ($129) a month. Anything bigger is quoted before it starts.
Best for Sites that already do their job and just need looking after
Maintenance only. The site kept updated, backed up and watched, with no new pages or SEO work.
Best for A job that doesn’t fit the boxes
Tell me what you need and the budget you have. I’ll say what that buys and put it in writing before you commit.
05 What’s included
Implementation, not advice. The pages get built and the fixes get made on your site, and the technical maintenance is part of it.
06 How it works
The point of paying monthly is that things get built monthly.
The full audit and a look at your Search Console data, then a plan agreed in writing: what gets built and fixed first.
You get The audit and a written plan
Rankings shift and competitors publish. Each month starts with what changed, and the plan moves with it.
You get An updated priority list
Written, built and live on WordPress, Shopify or a custom build. Not drafts left for you to implement.
You get New and improved pages
Drift caught early, new pages linked into the ones that rank, and competing pages merged.
You get Fixes made, not listed
Clicks, enquiries and positions from Search Console, what I did and what moved, including what didn’t.
You get A monthly report with the data
What monthly work adds up to
A London practice went from about 200 clicks a month to over 700 once the monthly work started
BeforeDuring / after
07 For agencies
Agencies bring me in for overflow and for work their team doesn’t cover: technical fixes in the code, content plans, audits and migrations. White-label, to your process.
Ask about agency work08 Pricing
Common ways clients start, with what each costs. Everything is scoped in writing before you commit.
No setup fee and no minimum term. Online shops and large or custom builds are quoted. Full pricing and terms.
Need something different? Custom quotes are available. I like to tailor the work to your needs and budget, so send me a message with what you have in mind.
09 Proof
★★★★★
“Another excellent experience working with Mike. Communication is always clear and easy, the work is professional and delivered on time, and he consistently pays close attention to the details and requirements of each project. The quality is reliable every time, and he’s very easy to work with.”
★★★★★
“Mike has been great to work with. He’s been helping improve the SEO and overall structure of my website and has been very thorough with the work. He explains everything clearly and sends detailed updates so I always know what’s being done and what the next steps are. I appreciate that he focuses on building a solid long-term strategy rather than quick fixes.”
★★★★★
“I was looking for someone to go through my website and determine why my pages weren’t ranking with Google. Mike did exactly that and was able to pinpoint the issues and come up with a solution. He even fixed the ones he could before we moved onto the next project.”
From 711 client reviews, averaging 4.9 out of 5. Names removed. More reviews and results.
— The maths
Rough it out with your own numbers. The two growth scenarios aren’t invented — each one is what a real client engagement actually produced.
Illustrative. Outcomes depend on your market, your site and the work — your numbers come from an audit, not a slider.
10 Questions
I take on the website you already have: logins handed over, a full audit, the fixes made, then pages built and improved every month. The technical maintenance is included: updates, backups, uptime and security monitoring. You keep your domain, hosting and content.
Yes, on every management plan: updates, backups, uptime and security monitoring. If you only want the maintenance, without the new pages and SEO, that’s website care at £99 ($129) a month.
If I built the site and host it, yes. If you hand over a site you already have, you keep your own hosting and domain, and I work on it where it is.
No. I work on WordPress, Shopify and custom builds as they are. I only suggest a rebuild when the site is holding the work back, and for a small business site that happens inside the monthly plan.
When the searches your customers make are worth more than the fee. The monthly plan is built to show that month by month: work done, pages live, and the change in clicks from Search Console. If it stops being worth it, the numbers say so first.
Yes. Google says there are no extra requirements to appear in AI Overviews or AI Mode beyond normal SEO, and they cite pages that already rank. The searches that lead to a purchase still end on a website.
Technical SEO (can Google crawl and index the site), on-page and content (does each page answer a search well), and off-page (is the site trusted and linked to). A full-service monthly plan covers the first two in depth and builds the kind of pages other sites link to.
A monthly agreement covering ongoing search work rather than a one-off project: research, content, technical fixes and reporting, delivered against a plan. The difference that matters is that a retainer buys implementation, not advice.
The work that only pays off by being repeated: publishing against a keyword plan, updating pages as they age, catching technical drift, and linking new pages to what you already have. One-off SEO fixes what’s broken. Ongoing SEO compounds: each new page makes the ones around it stronger.
In my case: keyword research from your own search data, writing and building the pages that come out of it, fixing the technical problems stopping those pages ranking, and reporting what happened. Some consultants advise and hand over; I implement, which is why there’s no separate development bill.
Here it’s £499 ($649), £799 ($1,049) or £1,199 ($1,549) a month, depending on how much work you want done each month. There’s no setup fee.
Ask for three things before money is discussed: a specific opinion about your site rather than a generic pitch, an example of a number they reported that went the wrong way, and what happens to the work if you leave.
No. Plans run month to month with no minimum term, and you can stop with thirty days’ notice (full terms). I’d rather earn the next month than rely on a twelve-month agreement.
You keep all of it. The pages are on your site, the fixes stay fixed, and I hand over the keyword plan and the tracking. Rankings won’t vanish when you stop paying; they’ll stop growing, which is a different thing.
Yes. Agencies use me on day rates or per-client monthly plans for technical work, content plans, audits and migrations, white-label if needed.
You get the person doing the work, at a lower rate, because there’s no account management layer to fund. The trade-off is real: an agency has cover when someone is ill and can run paid, social and SEO at once. If you want depth on search from someone who’ll still be doing it in six months, hire a freelancer.
Yes, often. Many clients are based elsewhere in Europe or further afield and sell to English-speaking customers. I handle the English-facing side of the site (the research, the content and the technical set-up for those markets) alongside your own team. Prices have a pound and a fixed dollar figure, and I can invoice in either.
— Next step
Send me a message about your site and what you want from search. You’ll get a short list of what I’d fix first, and whether monthly management or a one-off fix makes more sense.