01 SEO content writing
Keyword research, a content plan you can see, the writing, and the reporting that shows what it earned. Take just the plan, have me write it, or hand over the whole thing. For businesses, agencies and in-house teams anywhere, writing in English.
02 The problem
Most content programmes fail for the same reason: nobody worked out what to write before writing it.
Posts chosen because it’s Tuesday, not because anyone searches for them. They get published and never found.
Three articles on the same question, splitting the clicks between them, and none strong enough to rank.
Guides that bring people in and then leave them there. Traffic goes up; enquiries don’t.
03 Who it’s for
You sell services or products and want search to bring in customers, not just visitors. You want someone to work out what to write and then get it done.
Fully managedYou need the strategy and the production for a client: keyword research, a content plan and the writing, delivered white-label under your name.
Plan and writingYou’ve got people who can write and no plan telling them what to write. The keyword research and content plan give them a year of briefs.
The plan onlyProbably not the right fit if
04 Ways to work together
Each option builds on the one before. Most clients start with the plan and one cluster, because it shows results soonest.
Best for Teams with writers, or anyone who wants to see the plan first
Everything you sell and every page you own, mapped against what people search for. You get a prioritised list of what to write, fix, merge or remove.
Best for Businesses and agencies who want it written properly
The plan, then the writing, cluster by cluster. Each piece is researched, written, optimised and linked to the pages around it.
Most complete
Best for Businesses who want search handled, month after month
I run the whole programme: the plan, the writing, publishing, updating what’s slipping, and a monthly report tied to clicks and enquiries.
Need something different? Custom quotes are available. I like to tailor the work to your needs and budget, so send me a message with what you have in mind.
How a cluster works
Every guide answers one question and links to the page that sells
05 What’s included
You get the spreadsheets as well as the posts. If we stop working together, you keep the plan.
06 How it works
Nothing gets written until it has earned its place in the plan.
Every page on the site and what it earns in Search Console, and everything you sell.
You get A content inventory
Keyword research per service or product range: what people search, how often, and how hard it is to rank.
You get The keyword research
Group the searches into pages, decide what each page is for, and link every guide to the page that sells.
You get The content plan
Cluster by cluster, highest value first. Written, optimised, linked and published, or sent to your team.
You get Live pages
Track what ranks and what brings enquiries, then refresh what’s slipping and double down on what works.
You get Monthly reporting
— How the work is done
Five steps. Each one narrows what came before it, so nothing gets written until it has earned its place. Here it is on a worked example — click through.
Not the handful of phrases you assume people use — all of them. The obvious ones, the long specific ones, the questions typed as full sentences, and the ones your competitors are already being found for.
and 40+ more, including every town you cover
and 50+ more, across every model and use case you stock
A single topic usually turns up forty to sixty real searches. Most businesses are aware of about five of them.
Volume on its own is a trap. Some terms bring someone ready to buy. Some bring nobody who will ever buy, but make you the obvious expert on the subject — and that is what makes the selling pages rank. And some are simply worthless however big the number looks.
Not everything has to sell. A page answering a question you will never charge for is often the one that earns the links, the trust and the rankings that the money pages then inherit.
Each surviving term becomes a real page with a real title, grouped so pages support each other rather than compete. Then it is sequenced — the fastest wins first, so something moves while the bigger pieces are still being built.
One topic is five to ten pages. A full site programme runs into the hundreds, worked through one area at a time so it never becomes an undifferentiated pile.
Written properly, then built properly: the answer up front, comparisons side by side, figures given room, questions answered where they are asked. On a shop, the products worked into the page rather than bolted on the end.
Hand-coded into WordPress (usually via Elementor) or Shopify. Custom components, not a page-builder template and not another plugin slowing the site down.
This is what the authority pages were for. Cover a subject properly — the buying questions and the ones you will never charge for — and Google stops treating you as a candidate and starts treating you as the answer. Each page keeps earning, and each new one lifts the ones around it.
Every figure above is a Search Console export from a real engagement — no modelling, and no projections.
The worked example is a fictional business, so the search figures in steps one to three are illustrative. The growth figures in step five are Search Console exports from a real engagement, shared with permission and anonymised.
07 For agencies
Agencies use me for the whole content side of an account: the keyword research, the plan and the writing. It arrives in your templates, ready to present.
Ask about agency work08 Proof
What planned content adds up to
A London practice went from about 200 clicks a month to over 700 once the new pages went live
BeforeDuring / after
★★★★★
“Another excellent experience working with Mike. Communication is always clear and easy, the work is professional and delivered on time, and he consistently pays close attention to the details and requirements of each project. The quality is reliable every time, and he’s very easy to work with.”
★★★★★
“We really enjoy working with Mike. He helps us with blogs and rewriting collection and product pages. I’m sure we’ll work through the whole website eventually. He has a friendly and approachable tone that works well for our audience and gets into the technical for the blogs that helps our customers. Highly recommend Mike!”
★★★★★
“I’m a small business owner with a blog on my site that unfortunately contained a lot of outdated and inferior content. I got in touch with Mike and he gave me some great advice initially and made some critical suggestions. From there, he’s been doing some incredible rewrites of my old blogs. They’re far more readable and engaging.”
From 711 client reviews, averaging 4.9 out of 5. Names removed. More reviews and results.
09 Questions
Writing pages and posts that answer what people search for, planned so each page can rank for its own set of searches and lead readers to the page that sells.
A keyword research and content plan starts from £399 ($499). Posts are priced by depth, from £75 ($99). Fully managed content is part of the retainer, from £999 ($1,299) a month.
Blog writing is the posts themselves. SEO content writing includes the plan behind them, and optionally running the whole programme. If you already know what you want written, blog writing is the simpler option.
Usually months, not weeks. New pages on established sites can rank within weeks; on newer sites it takes longer. The plan puts the pages likely to pay off soonest first.
It can produce text, and Google doesn’t ban AI content. What Google warns against is pages generated at scale without adding value. Content that ranks still needs real research, checked facts and something a reader can’t get elsewhere.
Yes. Google says there are no extra requirements to appear in AI Overviews beyond normal SEO, and they cite pages that already answer the question well.
I do. Nothing is handed to a junior or a content mill, and every statistic is linked to its source.
Yes, often. Many clients are based elsewhere in Europe or further afield and sell to English-speaking customers. I handle the English-facing side of the site (the research, the content and the technical set-up for those markets) alongside your own team. Prices have a pound and a fixed dollar figure, and I can invoice in either.
— Next step
Send me your site and I’ll come back with the first cut of the map: what you already have, where the demand is going unanswered, and what I’d write first.