01 SEO audit
Start with a free basic audit: a short, honest read on what’s wrong. If you want the detail, the full audit checks everything and ends with a prioritised fix list, or with the fixes done for you. For businesses and agencies anywhere that sell in English.
02 The problem
An automated report lists hundreds of warnings. Few of them matter, and nobody tells you which.
A missing alt tag listed next to a site-wide noindex. Without priorities, the important fix gets lost.
An issue only matters if it affects pages that bring in customers. Most tools can’t see which pages those are.
The report lands, the developer is busy, and six months later nothing has changed.
03 Who it’s for
Traffic has stalled or dropped, or the site has never ranked. You want to know what’s wrong and what to fix first before spending more.
Free audit firstYou want an independent view of where the site stands, so you can brief the next person properly or check what you’re being told.
Full reportA second opinion before a pitch, or a technical audit to onboard a new client, delivered white-label in your format.
Full report04 Ways to work together
Start here
Best for Deciding whether it’s worth going further
A short, plain-English read on what’s generally wrong with your site, and what I’d look at first.
Best for Teams with someone ready to do the fixes
Everything checked properly, with a prioritised list and how to fix each item, for your team or developer.
Best for Getting it fixed without managing it
The same audit, then I implement the fixes on your site and check them once Google has recrawled.
Need something different? Custom quotes are available. I like to tailor the work to your needs and budget, so send me a message with what you have in mind.
What comes back: pass, check or fix, in plain English
Example layout · illustrative, not a real site
05 What’s included
Each finding comes back as pass, check or fix, in plain English, with what it’s costing you.
06 How it works
Read-only access to Search Console (and analytics, if you have it). Nothing else is needed to start.
You get A start date
A full crawl of the site alongside sixteen months of Search Console data.
You get The raw findings
Every issue checked against the pages that earn money and ranked by impact and effort.
You get The prioritised fix list
The findings explained in plain English, on a call or in writing, whichever you prefer.
You get Answers to your questions
Made on your platform, then checked once Google has recrawled.
You get A follow-up report
Free tool · Mini audit
Put in your home page. This checks up to 50 pages for missing, duplicated and over-long titles and descriptions, plus pages without an H1, noindex rules and images without alt text.
Pages come from your sitemap, or by following links from the home page if there isn’t one. Results aren’t stored anywhere. Pages built entirely with JavaScript may show as empty, because this reads the HTML your server sends.
Starting…
No issues on the pages checked. Switch to “All pages” to see everything.
Want it fixed, not just found? The free audit covers the whole site, including what these checks can’t see: rankings, Search Console data and what to fix first.
Get a free SEO audit07 Proof
★★★★★
“Mike has been great to work with. He’s been helping improve the SEO and overall structure of my website and has been very thorough with the work. He explains everything clearly and sends detailed updates so I always know what’s being done and what the next steps are. I appreciate that he focuses on building a solid long-term strategy rather than quick fixes.”
★★★★★
“Great insights, detailed response to our brief and gave thorough recommendations on areas that needed improving. Was really impressed with the delivery. Was great working with Mike, he was responsive, quick and exceeded our expectations.”
★★★★★
“I was looking for someone to go through my website and determine why my pages weren’t ranking with Google. Mike did exactly that and was able to pinpoint the issues and come up with a solution. He even fixed the ones he could before we moved onto the next project.”
From 711 client reviews, averaging 4.9 out of 5. Names removed. More reviews and results.
08 Questions
The free audit is a short read on what’s generally wrong, so you can decide whether it’s worth going further. The full audit checks everything in detail and ends with a prioritised list and how to fix each item, or with the fixes done.
UK audits in the wider market run roughly £1,000 to £5,000. Here the full audit is £599 ($799) for the report, or £899 ($1,199) with the fixes done, and it’s included free on a monthly retainer. What an SEO audit costs covers the market.
A full audit once, properly, then a lighter technical check every quarter. Sites break through change rather than time: a redesign, a plugin update or a migration is the moment to check again.
Yes. Both monthly retainers, from £999 ($1,299) a month, start with the full audit at no extra cost.
It can explain what an audit should check. It can’t crawl your site, read your Search Console data or see how Google renders your pages, so it can’t tell you what’s actually wrong or what to fix first.
Start in Search Console: check which pages are indexed and which aren’t, and why. Then check titles, speed on your main pages and whether each page targets its own search. The free SEO tools cover titles, descriptions, headings and indexing, and this diagnostic guide walks through the checks in order.
Yes. Clients come to me from the US, Europe, Australia and further afield, including businesses based in non-English-speaking countries that want the English side of their site audited. Every price has a fixed US dollar figure in brackets, and you can be invoiced in pounds or dollars.
— Next step
Send me your site and you’ll get a short, honest read on what’s wrong. If you want the detail after that, the full audit is a paid piece of work, or part of a retainer.