— Free SEO tools
Free SEO tools that check your whole site
Put in your web address and get answers, not a sign-up form. Each checker reads up to 50 pages, flags what needs fixing, and says why, with Google’s own documentation linked.
01 On-page
Titles, descriptions and headings
What Google reads first on every page.
Meta description checkerEvery page’s description: missing, duplicated or likely to be cut short.Title tag checkerTitles that are missing, over 70 characters or copied across pages.Google SERP previewSee how a title and description will look in Google, desktop and mobile.H1 checkerPages with no main heading, an empty one, or several.Alt text checkerImages with no alt text, page by page, with the file names.
02 Crawling
Crawling and indexing
Whether Google can reach your pages, and whether it’s allowed to show them.
Noindex checkerPages telling Google not to index them, in the HTML or the headers.Canonical checkerMissing, doubled-up or misdirected canonical tags.robots.txt checkerRead the rules, spot what’s blocked, and test any page against them.Sitemap checkerFind and validate the XML sitemap, then spot-check the pages it lists.
03 Planning
Planning
Working out whether SEO is worth it.
04 In the guides
Smaller tools, inside the guides they belong to
Each guide has a tool that puts it to work on your own site or numbers.
- Before you sign checklistin “How to hire an SEO consultant: questions, costs and red flags”
- Core Web Vitals readerin “What is technical SEO? A plain-English guide for site owners”
- Do I need an audit?in “What does an SEO audit cost, and when is it the wrong thing to buy?”
- E-E-A-T self-checkin “E-E-A-T (EEAT) explained, and what it actually asks you to do”
- Four addresses and your titlein “7 common SEO mistakes small businesses make, and the fixes”
- Image list builderin “How to download every image from a Webflow site (or any website) in one go”
- Is my site on Google?in “Why isn’t my website showing up on Google? Five checks, in order”
- Is this link worth getting?in “How to get backlinks: what makes a link count, and how to earn the ones that do”
- Query sorterin “Website traffic but no enquiries? It’s usually the searches, not the site”
- Redirect map checkerin “Website redesign SEO: how to redesign your site without losing traffic”
- SEO cost estimatorin “How much does SEO cost? Real prices, and what each one buys”
- Striking-distance finderin “How to do keyword research: a process that earns money”
- Website cost estimatorin “How much does a website cost? Real prices by type of site”
— Next step
Start with a free SEO audit
Send me your site and you’ll get a short, honest read on what’s wrong. If you want the detail after that, the full audit is a paid piece of work, or part of a retainer.
Get the free audit Usually a reply within a working day.
- 01The main things holding your site back, in plain English
- 02Which of them are worth fixing first
- 03Whether a full audit or a retainer makes sense, or neither