CTR calculator
Enter clicks and impressions to get your click-through rate. Add a target and it shows how many clicks that would mean from the same number of impressions.
- Free
- No sign-up
- Nothing stored
Free tool · CTR calculator
Work out your click-through rate
Take clicks and impressions from the Search Console Performance report, for a page, a query or the whole site.
Click-through rate
Enter clicks and impressions
Runs in your browser. Nothing you type is stored or sent anywhere.
How click-through rate works
The sum
Clicks divided by impressions, times 100. 120 clicks from 4,000 impressions is a 3% click-through rate.
Where the numbers come from
For search, use the Performance report in Google Search Console. It gives clicks, impressions, CTR and average position for every page and query.
What moves it
Mostly position: the higher the result, the more clicks. After that it’s the title and description, and whether Google shows ads, maps or an AI answer above you.
Sources: Google: What are impressions, position and clicks? · Google: Performance report
02 Questions
What people ask
What is a good CTR?
There’s no single figure. It depends on position, the type of search and what else is on the results page. Compare a page with others at a similar position on your own site rather than with an industry average.
Why is my CTR low when I rank well?
Usually the title or description doesn’t match what the searcher wanted, or something else on the page takes the clicks first. My guide to organic CTR goes through the causes.
Does this work for ads and email?
Yes. The sum is the same wherever you have clicks and impressions, or clicks and sends.
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