E-E-A-T checker

Take one page and answer Google’s own questions about it. Each “no” comes with something specific to fix.

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Free tool · E-E-A-T self-check

Check one page against Google’s own questions

Answer for one page. There’s no score, because Google doesn’t score E-E-A-T. You get a list of what to change.

The 30-second stranger test my own check

Is a real, named person shown as the author?

Is there a bio saying why they would know?

Could a stranger find your address, phone number or company number?

Are there reviews, testimonials or case studies from real customers?

Does the site have HTTPS, a privacy policy and working contact details?

Who created the content Google’s wording

Is it self-evident to your visitors who authored your content?

Do pages carry a byline, where one might be expected?

Do bylines lead to further information about the author or authors involved, giving background about them and the areas they write about?

Expertise Google’s wording

Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?

If someone researched the site producing the content, would they come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?

Is this content written or reviewed by an expert or enthusiast who demonstrably knows the topic well?

Does the content have any easily-verified factual errors?

Content and quality Google’s wording

Does the content provide original information, reporting, research, or analysis?

Does the content provide a substantial, complete, or comprehensive description of the topic?

Does the content provide insightful analysis or interesting information that is beyond the obvious?

If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?

Does the main heading or page title provide a descriptive, helpful summary of the content?

Does the main heading or page title avoid exaggerating or being shocking in nature?

Is this the sort of page you’d want to bookmark, share with a friend, or recommend?

Does the content provide substantial value when compared to other pages in search results?

Is the content produced well, or does it appear sloppy or hastily produced?

People-first Google’s wording

Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?

Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?

Does your site have a primary purpose or focus?

After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?

0 answered

Your fixes will appear here.

Google’s questions are quoted from Creating helpful, reliable, people-first content.

What this checks

Google’s questions

The questions come from Google’s guidance on helpful, reliable content, which it suggests site owners ask of their own pages.

No score, on purpose

E-E-A-T isn’t a number Google assigns. A tool that gives a score out of 100 is inventing one.

Trust comes first

Of experience, expertise, authoritativeness and trust, Google’s rater guidelines call trust the most important.

Sources: Google: Creating helpful, reliable, people-first content · E-E-A-T explained

02 Questions

What people ask

Is E-E-A-T a ranking factor?

Not directly. Google says its systems look for signals that line up with it, and weigh them more for health, money and safety topics.

Which page should I check?

Start with the page that matters most to the business: the main service page or the one that brings most enquiries.

Can a tool read my page and do this for me?

Not honestly. The questions need someone who knows the business to answer them.

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— Next step

Start with a free SEO audit

Send me your site and you’ll get a short, honest read on what’s wrong. If you want the detail after that, the full audit is a paid piece of work, or part of a monthly plan.

Get the free audit Usually a reply within a working day.

01The main things holding your site back, in plain English
02Which of them are worth fixing first
03Whether a full audit or a monthly plan makes sense, or neither