01 B2B and manufacturing SEO
Business buyers search in product and problem terms, often across several countries, and the sale takes months. Most B2B sites are written in the company's language instead. I rebuild the site around the searches buyers make, then keep it growing every month.
02 The problem
Sites built around "manufacturer", "supplier" and "solutions" phrasing, when the demand is in product category terms buyers type every day.
A single products page where each product line, application and specification deserves its own page that can rank.
Data sheets and specifications locked in downloads Google indexes badly and buyers can’t skim.
Buyers in the US, UK and further afield served one version with no signals about who it is for. Google's international guidance sets out the options.
Nothing for the researcher, the specifier and the buyer at the different stages of a months-long decision.
Traffic totals instead of the enquiries and quote requests that actually move a B2B pipeline.
Searches along the way
B2B buyers search at every stage, so each stage needs a page
03 Who it’s for
Your site is written in catalogue language, while buyers search in product and problem terms. You want the site rebuilt around their searches.
Part-time retainerLong sales cycles and several people in each decision. You need pages for every stage, from the problem to the shortlist.
Full-time retainerBuyers in several countries, sometimes several languages. The site needs to be found in each market, not just at home.
Full audit04 Ways to work together
Both retainers start with the full audit, included. Part-time £999 ($1,299) or full-time £1,499 ($1,999) a month.
Best for One specific problem, or a first proper look
Everything checked, ending in a prioritised fix list with how to fix each item. Or I do the fixes and check them once Google has recrawled.
Most common
Best for Steady progress, one area of the site at a time
Monthly SEO focused where it pays most: the audit first, then new pages, rewrites, technical fixes and a report you can check.
Best for The whole site, run as a programme
Every area of the site on a twelve-month roadmap, more pages each month, and technical work absorbed as it comes up.
Need something different? Custom quotes are available. I like to tailor the work to your needs and budget, so send me a message with what you have in mind.
Pages for every stage
Problem, comparison and specification pages all lead to the product page
05 What’s included
06 How it works
The full audit and a look at your Search Console data, then a plan agreed in writing: what gets built and fixed first.
You get The audit and a written plan
Rankings shift and competitors publish. Each month starts with what changed, and the plan moves with it.
You get An updated priority list
Written, built and live on WordPress, Shopify or a custom build. Not drafts left for you to implement.
You get New and improved pages
Drift caught early, new pages linked into the ones that rank, and competing pages merged.
You get Fixes made, not listed
Clicks, enquiries and positions from Search Console, what I did and what moved, including what didn’t.
You get A monthly report with the data
07 Proof
An audit and technical fixes, then keyword research that moved the site from "manufacturer" phrasing to the product-category terms buyers actually search.
Buyer’s-guide content for brands and distilleries as the business moves from a blog to a web store.
A professional-services site rebuilt into a search asset: clicks from Google went from 572 to 2,035, first 90 days vs last 90. Read the case study.
★★★★★
“Another excellent experience working with Mike. Communication is always clear and easy, the work is professional and delivered on time, and he consistently pays close attention to the details and requirements of each project. The quality is reliable every time, and he’s very easy to work with.”
★★★★★
“Mike has been great to work with. He’s been helping improve the SEO and overall structure of my website and has been very thorough with the work. He explains everything clearly and sends detailed updates so I always know what’s being done and what the next steps are. I appreciate that he focuses on building a solid long-term strategy rather than quick fixes.”
★★★★★
“I was looking for someone to go through my website and determine why my pages weren’t ranking with Google. Mike did exactly that and was able to pinpoint the issues and come up with a solution. He even fixed the ones he could before we moved onto the next project.”
From 711 client reviews, averaging 4.9 out of 5. Names removed. More reviews and results.
08 Questions
SEO for businesses that sell to other businesses. Fewer people search, the sale takes longer and several people are involved, so the work targets the product, application and problem searches each of them makes, and is measured in enquiries rather than traffic.
Yes. Google states there are no extra requirements to appear in AI Overviews beyond normal SEO, and B2B buyers still visit the supplier's site before they send an enquiry.
Ask who will actually do the work, what they will produce each month, and how they will report on enquiries. Be wary of guaranteed rankings and of long contracts you cannot leave.
Yes, because the value of each search is high. A term with a few hundred searches a month can be worth more than one with thousands if the buyer is placing a five-figure order.
Yes. Keyword research is done market by market, and the site gets the international targeting it needs, whether that’s separate country pages or several languages.
Yes. Specification, application and comparison pages are researched from your data sheets and your team, and every claim is checked before it goes live.
Retainers here are £999 ($1,299) a month part-time or £1,499 ($1,999) full-time, and both start with the full audit included. See pricing.
Yes, often. Many clients are based elsewhere in Europe or further afield and sell to English-speaking customers. I handle the English-facing side of the site (the research, the content and the technical set-up for those markets) alongside your own team. Prices have a pound and a fixed dollar figure, and I can invoice in either.
— Next step
Send me the site and tell me who your buyers are. You’ll get my first read on how they search and where the site misses them.