Full-service SEO, done rather than documented

When the searches your customers make are worth more than the fee. The retainer is built to show that month by month: work done, pages live, and the change in clicks from Search Console. If it stops being worth it, the numbers say so first.

Yes. Google says there are no extra requirements to appear in AI Overviews or AI Mode beyond normal SEO, and they cite pages that already rank. The searches that lead to a purchase still end on a website.

Technical SEO (can Google crawl and index the site), on-page and content (does each page answer a search well), and off-page (is the site trusted and linked to). A full-service retainer covers the first two in depth and builds the kind of pages other sites link to.

A monthly agreement covering ongoing search work rather than a one-off project: research, content, technical fixes and reporting, delivered against a plan. The difference that matters is that a retainer buys implementation, not advice.

The work that only pays off by being repeated: publishing against a keyword plan, updating pages as they age, catching technical drift, and linking new pages to what you already have. One-off SEO fixes what’s broken. Ongoing SEO compounds: each new page makes the ones around it stronger.

In my case: keyword research from your own search data, writing and building the pages that come out of it, fixing the technical problems stopping those pages ranking, and reporting what happened. Some consultants advise and hand over; I implement, which is why there’s no separate development bill.

Across the UK freelance market, roughly £800 to £4,000 a month depending on scope and who’s doing the work. Here it’s £999 ($1,299) a month part-time and £1,499 ($1,999) a month full-time, both scoped in writing before you commit.

Ask for three things before money is discussed: a specific opinion about your site rather than a generic pitch, an example of a number they reported that went the wrong way, and what happens to the work if you leave.

No. Retainers run month to month with no minimum term, and you can stop with thirty days’ notice (full terms). I’d rather earn the next month than rely on a twelve-month agreement.

You keep all of it. The pages are on your site, the fixes stay fixed, and I hand over the keyword plan and the tracking. Rankings won’t vanish when you stop paying; they’ll stop growing, which is a different thing.

Yes. Agencies use me on day rates or per-client retainers for technical work, content plans, audits and migrations, white-label if needed.

You get the person doing the work, at a lower rate, because there’s no account management layer to fund. The trade-off is real: an agency has cover when someone is ill and can run paid, social and SEO at once. If you want depth on search from someone who’ll still be doing it in six months, hire a freelancer.

Yes, often. Many clients are based elsewhere in Europe or further afield and sell to English-speaking customers. I handle the English-facing side of the site (the research, the content and the technical set-up for those markets) alongside your own team. Prices have a pound and a fixed dollar figure, and I can invoice in either.