01 SaaS SEO
Most SaaS blogs rank for things nobody buys from. I start at the bottom of the funnel, with the comparison, alternative and use-case searches people make when they are choosing software, fix what stops a JavaScript site being indexed, and report on trials and demos rather than sessions.
02 The problem
Hundreds of "what is" posts that bring visitors who will never need the product, while the "[competitor] alternative" searches go to someone else.
Marketing sites built as single-page apps can hide content from search. Google crawls, renders, then indexes, and each step can fail.
Features, integrations and use cases buried in one page, when each is a search someone makes before they buy.
Help docs, changelogs and app URLs indexed alongside the marketing site, splitting signals and cluttering results.
Traffic totals that never connect to trials, demos or MRR, so nobody can tell whether SEO is working.
AI Overviews change the page, not the fundamentals. Google says no special optimisation is needed to appear in them.
Pages by intent
Comparison and integration pages meet buyers closest to a trial
03 Who it’s for
You need sign-ups, not traffic. Start with the comparison and alternative searches buyers make when they’re choosing.
Part-time retainerPlenty of posts, few trials from them. The content needs pointing at the searches that convert, and the product pages need building out.
Full-time retainerPages Google struggles to render or index. The technical side has to be fixed before content can work.
Full audit04 Ways to work together
Both retainers start with the full audit, included. Part-time £999 ($1,299) or full-time £1,499 ($1,999) a month.
Best for One specific problem, or a first proper look
Everything checked, ending in a prioritised fix list with how to fix each item. Or I do the fixes and check them once Google has recrawled.
Most common
Best for Steady progress, one area of the site at a time
Monthly SEO focused where it pays most: the audit first, then new pages, rewrites, technical fixes and a report you can check.
Best for The whole site, run as a programme
Every area of the site on a twelve-month roadmap, more pages each month, and technical work absorbed as it comes up.
Need something different? Custom quotes are available. I like to tailor the work to your needs and budget, so send me a message with what you have in mind.
Pages that meet buyers
Comparison, alternative and use-case pages all point at pricing and sign-up
05 What’s included
06 How it works
The full audit and a look at your Search Console data, then a plan agreed in writing: what gets built and fixed first.
You get The audit and a written plan
Rankings shift and competitors publish. Each month starts with what changed, and the plan moves with it.
You get An updated priority list
Written, built and live on WordPress, Shopify or a custom build. Not drafts left for you to implement.
You get New and improved pages
Drift caught early, new pages linked into the ones that rank, and competing pages merged.
You get Fixes made, not listed
Clicks, enquiries and positions from Search Console, what I did and what moved, including what didn’t.
You get A monthly report with the data
07 Proof
A deliverability blog written for both marketers and developers, planned from keyword research.
Comparison content against the competitors buyers weigh it up against.
High-volume software roundups and comparisons for a US audience, with every price checked against the vendor.
★★★★★
“Another excellent experience working with Mike. Communication is always clear and easy, the work is professional and delivered on time, and he consistently pays close attention to the details and requirements of each project. The quality is reliable every time, and he’s very easy to work with.”
★★★★★
“Mike has been great to work with. He’s been helping improve the SEO and overall structure of my website and has been very thorough with the work. He explains everything clearly and sends detailed updates so I always know what’s being done and what the next steps are. I appreciate that he focuses on building a solid long-term strategy rather than quick fixes.”
★★★★★
“I was looking for someone to go through my website and determine why my pages weren’t ranking with Google. Mike did exactly that and was able to pinpoint the issues and come up with a solution. He even fixed the ones he could before we moved onto the next project.”
From 711 client reviews, averaging 4.9 out of 5. Names removed. More reviews and results.
08 Questions
Yes, and it’s common with SaaS. Plenty of software companies are based in Germany, the Nordics or elsewhere and sell mostly in English. I take on the English-language side: keyword research for your English-speaking markets, the comparison and use-case pages, and the technical set-up (hreflang included) so each language version ranks in the right place.
Search engine optimisation for software companies. The difference from ordinary SEO is where the value sits: comparison, alternative and use-case searches from people choosing software, rather than general traffic.
Yes. AI Overviews draw on pages that already rank, and Google states there are no extra requirements to appear in them beyond normal SEO. The searches that lead to a purchase still end on a website.
Technical fixes can move within weeks. Bottom-of-funnel pages usually start earning trials between month three and month six, depending on how competitive the category is.
An agency gives you a team and an account manager; a consultant gives you the senior person doing the work. For most SaaS companies without a large content budget, one experienced person running the programme is the better use of money.
Retainers here are £999 ($1,299) a month part-time or £1,499 ($1,999) full-time, both starting with the full audit, which is £599 ($799) on its own. See pricing.
— Next step
Send me the product and the site. You’ll get my first read on which buying searches you’re missing and whether anything stops Google indexing the site.