01 Ecommerce and Shopify SEO
Online stores rarely fail on one big thing. They leak: filter URLs Google wastes its time on, collection pages with nothing to rank, product data search can't read. I fix the leaks, then build the category and guide content that brings shoppers in, on Shopify, WordPress or a custom build.
02 The problem
Colour, size and sort options can create thousands of near-identical URLs. Google's own guidance is to keep them from eating your crawl.
A title and a product grid gives Google little to rank and shoppers little to compare. Categories are where most buying searches land.
Without product structured data, price, availability and reviews don't show in results, and the listing looks worse than a competitor's.
The same product reachable through several collection paths, variants and old URLs, all competing with each other.
Pages that 404 or redirect to the homepage throw away whatever they had earned. There are better ways to retire a product.
Several country versions, or several languages, that Google can't tell apart. Hreflang and canonicals have to agree.
How a product page earns a sale
A product page has to be found, kept and chosen before it can sell
03 Who it’s for
Traffic is steady but the collections that should sell barely rank. You want the leaks fixed and the category pages built out.
Part-time retainerCountry versions, or several languages, that Google mixes up. I handle the English-language side, and make sure hreflang, currencies and canonicals agree.
Full auditYou need someone who can fix duplicate URLs and structured data in the theme, white-label.
Day rates04 Ways to work together
Both retainers start with the full audit, included. Part-time £999 ($1,299) or full-time £1,499 ($1,999) a month.
Best for One specific problem, or a first proper look
Everything checked, ending in a prioritised fix list with how to fix each item. Or I do the fixes and check them once Google has recrawled.
Most common
Best for Steady progress, one area of the site at a time
Monthly SEO focused where it pays most: the audit first, then new pages, rewrites, technical fixes and a report you can check.
Best for The whole site, run as a programme
Every area of the site on a twelve-month roadmap, more pages each month, and technical work absorbed as it comes up.
Need something different? Custom quotes are available. I like to tailor the work to your needs and budget, so send me a message with what you have in mind.
How a collection gets found
Buying guides answer the questions first, then send shoppers to the collection
05 What’s included
06 How it works
The full audit and a look at your Search Console data, then a plan agreed in writing: what gets built and fixed first.
You get The audit and a written plan
Rankings shift and competitors publish. Each month starts with what changed, and the plan moves with it.
You get An updated priority list
Written, built and live on WordPress, Shopify or a custom build. Not drafts left for you to implement.
You get New and improved pages
Drift caught early, new pages linked into the ones that rank, and competing pages merged.
You get Fixes made, not listed
Clicks, enquiries and positions from Search Console, what I did and what moved, including what didn’t.
You get A monthly report with the data
Google’s own guidance: SEO best practices for ecommerce sites · Managing faceted navigation · Product structured data
07 Proof
Hreflang fixed across language versions, noindex clean-up, Search Console monitoring and a live performance dashboard.
High-volume product and guide content, including German localisation, for brands selling in several markets.
A Search Console audit, then thin blog posts rewritten toward the searches buyers actually make.
★★★★★
“Another excellent experience working with Mike. Communication is always clear and easy, the work is professional and delivered on time, and he consistently pays close attention to the details and requirements of each project. The quality is reliable every time, and he’s very easy to work with.”
★★★★★
“Mike has been great to work with. He’s been helping improve the SEO and overall structure of my website and has been very thorough with the work. He explains everything clearly and sends detailed updates so I always know what’s being done and what the next steps are. I appreciate that he focuses on building a solid long-term strategy rather than quick fixes.”
★★★★★
“I was looking for someone to go through my website and determine why my pages weren’t ranking with Google. Mike did exactly that and was able to pinpoint the issues and come up with a solution. He even fixed the ones he could before we moved onto the next project.”
From 711 client reviews, averaging 4.9 out of 5. Names removed. More reviews and results.
08 Questions
Retainers here are £999 ($1,299) a month part-time or £1,499 ($1,999) full-time, both starting with the full audit included. A one-off full audit is £599 ($799). See pricing.
Yes, Shopify handles the basics well. The problems are usually self-inflicted: duplicate product paths, filter URLs, thin collection pages and apps that slow the store down. Those are fixable without leaving Shopify.
The basics, yes: unique titles, descriptions and alt text, and a sitemap submitted in Search Console. What usually needs a specialist is duplicate URL handling, structured data, international set-up and a content plan that targets the searches that sell.
Yes. Google states there are no extra requirements to appear in AI Overviews beyond normal SEO, and product searches still end on a store.
Technical fixes can move rankings within weeks. Collection and guide content compounds more slowly: expect the curve to bend somewhere between month three and month six.
Yes. Separate country or language versions need hreflang, currency and canonical tags that agree with each other, and that is work I do rather than refer out.
Yes, often. Many clients are based elsewhere in Europe or further afield and sell to English-speaking customers. I handle the English-facing side of the site (the research, the content and the technical set-up for those markets) alongside your own team. Prices have a pound and a fixed dollar figure, and I can invoice in either.
— Next step
Send me the store and tell me which collections matter most. You’ll get my first read on where it’s leaking and what I’d fix first.