— The guides
Straight answers about SEO
What it costs, why it isn’t working, and how to fix it. Every guide comes out of real work, and every one has a free tool you can use on your own site.
Want this done for you?SEO packages and pricing →SEO audit →SEO content writing →Technical SEO →
Start here · Pricing
How much does SEO cost? Real prices, and what each one buys
What SEO actually costs: monthly retainers, day rates and audits, what each price band buys, and how to tell an expensive quote from a bad one.
TechnicalTool inside: Image list builder
How to download every image from a Webflow site (or any website) in one go
Download every image from a Webflow site, or any site with a sitemap, in one go: a free Python script, and when the Asset Exporter app is enough.
ContentTool inside: E-E-A-T self-check
E-E-A-T (EEAT) explained, and what it actually asks you to do
What E-E-A-T (EEAT) means, why Google says it isn’t a ranking factor, and the changes that actually show experience, expertise and trust.
ContentTool inside: Is this link worth getting?
How to get backlinks: what makes a link count, and how to earn the ones that do
How to get backlinks that move rankings: what makes a link count, the tactics that still work, and the link schemes Google penalises.
PricingTool inside: Website cost estimator
How much does a website cost? Real prices by type of site
What a website costs in the UK and US, from £0 builders to £15,500 shops: sourced prices by type of site, running costs, build times and how to judge a quote.
PricingTool inside: SEO cost estimator
How much does SEO cost? Real prices, and what each one buys
What SEO actually costs: monthly retainers, day rates and audits, what each price band buys, and how to tell an expensive quote from a bad one.
ContentTool inside: Striking-distance finder
How to do keyword research: a process that earns money
How to do keyword research step by step: mine Search Console, expand seeds, read intent, score winnability and cluster terms into pages.
HiringTool inside: Before you sign checklist
How to hire an SEO consultant: questions, costs and red flags
An SEO consultant's guide to hiring one: the questions to ask, what it costs, what access to give, and the red flags that should end the call.
DiagnosticsTool inside: Do I need an audit?
What does an SEO audit cost, and when is it the wrong thing to buy?
What an SEO audit costs in the UK, what should be in one, how often you need one, and the three times an audit is a waste of money.
DiagnosticsTool inside: Four addresses and your title
7 common SEO mistakes small businesses make, and the fixes
The SEO mistakes I find in nearly every small business audit, how to check whether your site has them, and the free fix for each one.
DiagnosticsTool inside: Query sorter
Website traffic but no enquiries? It’s usually the searches, not the site
Visitor numbers look fine and the phone doesn’t ring. The five-minute Search Console test that shows whether it’s your traffic or your page, and the fix.
DiagnosticsTool inside: Is my site on Google?
Why isn’t my website showing up on Google? Five checks, in order
Not on Google at all, or just not ranking? Five checks in the order that rules out each cause before you spend a penny, from site: to Search Console.
TechnicalTool inside: Redirect map checker
Website redesign SEO: how to redesign your site without losing traffic
A redesign only costs rankings when URLs, content or redirects break. What to do before, during and after launch, plus a checklist and a redirect map tool.
TechnicalTool inside: Core Web Vitals reader
What is technical SEO? A plain-English guide for site owners
Technical SEO without the jargon: crawling, indexing, speed and structure, which parts matter most, what you can check yourself, and when to get help.
— Next step
Start with a free SEO audit
Send me your site and you’ll get a short, honest read on what’s wrong. If you want the detail after that, the full audit is a paid piece of work, or part of a retainer.
- 01The main things holding your site back, in plain English
- 02Which of them are worth fixing first
- 03Whether a full audit or a retainer makes sense, or neither